.svg)
Baseline Vision
.svg)
Overview
.jpg)
Challenge
One of the main challenges was how to present an innovative sports technology in a way that felt approachable to both casual players and professional coaches.
The client needed the website to clearly explain how the system works while avoiding overwhelming visitors with technical details.
Additionally, the site had to highlight the benefits of real-time analytics, gamified drills, and instant feedback without making the interface feel complicated or intimidating.
Solution
From the beginning, we focused on a clean, modern design that communicates precision and innovation.
We used clear visuals, concise text, and simple animations to demonstrate how the camera and app work together.
Key benefits, such as real-time performance tracking and skill improvement, were emphasized throughout the site, and calls-to-action were strategically placed to encourage demo requests and product inquiries.
The result is a website that is both informative and engaging, making it easy for players and coaches to understand and trust Baseline Vision’s technology.
Typeface
Color Palette
Kitspace
.png)
.svg)
.svg)